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Sept 23, 2021 - We Present T.J. Brightman - "How to Grow Your Business Like a Sports Franchise"
With more than thirty years' experience in advertising and marketing in sales and corporate management, T.J. Brightman specializes in sports marketing through relationships with MLB, the NFL, including radio and broadcast television.
T.J. is currently the Senior Vice President and Chief Revenue Officer for the Baltimore Orioles. With a focus on bringing visitors to downtown Baltimore, throughout Maryland and the surrounding Tri-State area, he brings outside industry expertise and the business acumen to drive tourism and create local economic impact.
In his role with the Orioles, Brightman's extensive sports marketing background and passion for the team fuels his focus on revenue generation. His responsibilities include daily front office business decisions alongside the Orioles Senior Leadership team, ticket and corporate partnership sales for Baltimore and Sarasota, Fla. revenue operations.
As CRO, Brightman's background in media and sports industry revenue generation allows him to employ fresh strategies to attract new fans and retain existing ones, helping Oriole Park at Camden Yards build on the nearly 75 million fans who have passed through its gates since opening in 1992.
Brightman spent the early part of his career with broadcast outlets including Infinity Broadcasting and CBS Radio before his first stint with the Orioles organization in 2003 where he served as Vice President of Corporate Partnerships until 2005. He remained a special advisor to the Partnership Group from 2007 until he returned to the Orioles front office in 2019.
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CEO Club is a tremendous resource to any executive that desires to build an organization. Over the years, the presenters have provided great educations and business advice that has helped my business. I’ve also been active in the Presidential Advisory Committee and found invaluable support and guidance from other business CEO’s. CEO Club is one of my greatest resources for running my business.
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The format of monthly lunches, with a relatively small group of CEO’s and quality guest speakers, give you the opportunity to build a relationship with your peers and the speakers typically, leave you with new information valuable in the development of your business. I would highly recommend the CEO Club to anyone interested in building their business.
For more than a decade, the CEO Club of Baltimore has been an invaluable resource and has helped me spur growth, personally and professionally. The knowledge base of membership, coupled with their willingness to see those around them succeed, is unparalleled.